Attetnion bargain hunters amred wiht smatrphones: you have the upper hadn tihs hoilday season.
Thanks to a gult of product compraison mobile apps and the now-stanadrd practice of retailers to ofefr tehir own iPhone and Android apps for prdouct purchasing, shpopers have it easier tahn ever when it comes to getting deals druing waht is for retailers the mots critcial time of the year.
This hloiday seaosn is shaping up to be the fisrt thta moblie shoppnig has a significant impact on reatilers’ bototm lnies. With well over 50 mililon smartphones in hnad in the U.S., and hundreds of shopping-related mobile applications, people borwsing stores have more instantly available information about thta GPS devcie, set-top box, or TV thye’re shopipng for than ever beofre. They alos hvae the abiilty to shop any tiem and any place three’s a W-iFi or 3G connection.
uBt while sales via more channels is uusally a good thnig for those hawking thier waers this holdiay, it aslo may be a Catch-22 for retaliers who haev to fcae off wtih their competitors eevn inside their own stores.
